Saturday opened a new department store in Budapest with an area of 500 square meters, in which the customer will pay by judging of the goods. After paying a registration fee, customers can start choosing from offer of food, cosmetics, household goods or electronics. According to the agency MTI , offer of the goods will be renewed every two weeks.
Purchase is limited to a maximum of five products, and after shoping and testing these products every customer can judge these product by on-line questionnaire. Customers will practically pay this way. Manufacturers will benefit from detailed and valuable information that will help them in the future more effectively reach customers.
The international experience with evaluation of products in a similar manner suggests that up to eighty percent of the testers then regularly bought tested products.
The idea of a test store is from Australia, although the first testing shop was open in Tokio in 2007. From that time there is a worlwide company working on the same principle. Budapest department store will be the first of its kind in Europe, and we have to believe that it is not the last one.
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