Mission statement

1)       Avon - The Global Beauty Leader We will build a unique portfolio of Beauty and related brands, striving to surpass our competitors in quality, innovation and value, and elevating our image to become the Beauty company most women turn to worldwide. The Women's Choice for Buying We will become the destination store for women, offering the convenience of multiple brands and channels, and providing a personal high touch shopping experience that helps create lifelong customer relationships. The Premier Direct Seller We will expand our presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with Avon and elevating the image of our industry. The Best Place to Work We will be known for our leadership edge, through our passion for high standards, our respect for diversity and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The Largest Women's Foundation We will be a committed global champion for the health and well-being of women through philanthropic efforts that eliminate breast cancer from the face of the earth, and that empower women to achieve economic independence. The Most Admired Company We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while continually improving our profitability, a socially responsible, ethical company that is watched and emulated as a model of success.

My opinion – for me the statement was too long, and hard to read but after slow reading I find out that this mission statement is really saying everything what they are trying to do. At the beginning this could be big mission that looked crazy but now, the Avon really is the company, which this mission statement described.

2)       Ford Motor Company - We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.

My opinion – For me this statement very general, useful at least for every company that make vehicles. This statement also doesn’t have any specifics and it is also without the vision for the future.

3)       Microsoft - At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible

My opinion – I like this statement, although this statement may look general, for me is this an example of very good statement that says everything important and Microsoft is doing everything to make this statement true.