Famous producer of cosmetics maybe just "landed itself in hot water for a questionably racist ad. (Nivea Ad )" The billboards shown up in US, but they really didn't stay for very long time. Few days after campaign had begun, people start to complain about racism in this advertisement. This group understands this advertisement as insult of black people as in the billboard we can see the black model throwing away the mask of “uncivilized” black man.
The firm had immediately cancel the campaign and publicly apologize: “We are deeply sorry to anyone who may take offense to this specific local advertisement. After realizing that this ad is misleading, it was immediately withdrawn,” the rep says in a statement to CNN.
The long history of the Nivea brand should be enough to convince anyone that it’s not racist and doesn’t discriminate, the statement further notes.
“Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities,” says the rep.
“This applies regardless of gender, age, race, skin color, religion, ideology, sexual orientation, or disability. Nor should cultural, ethnic, or national origin, and political or philosophical conviction be of any significance,” Nivea adds.
The long history of the Nivea brand should be enough to convince anyone that it’s not racist and doesn’t discriminate, the statement further notes.
“Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities,” says the rep.
“This applies regardless of gender, age, race, skin color, religion, ideology, sexual orientation, or disability. Nor should cultural, ethnic, or national origin, and political or philosophical conviction be of any significance,” Nivea adds.
At the end I want to add that every idea, even the innocent one can be take as an insult, what mean for us, as business students, owners have to be careful with choosing of advertising.
Žiadne komentáre:
Zverejnenie komentára