Consuming Kids

We live in 21. Century, in Europe, and that is why we think we are safe and we can be happy. This is what advertisements show us every day in more than 20 minutes full of commercials per each hour. Adult people know that not everything what is in TV is truth, but what about kids? Fact is that kids are not able to make their own decisions about what is good for their life. And these things companies use to manipulate the kids and their parents to buy their product.

Every time the parents allow their kids to watch TV, they should be afraid of what kind of product the kids will need in nearest 10 minutes. Advertisements for kids, showing them how they will be satisfied when they will own their product, help companies to make money, but are they also destroying their fantasy, vocabulary and social life. And also decreasing the amount of money in parents wallet.

In movie Consuming Kids somebody finally show the true face of marketing. Business earn 47 billion dollars per year. This is amount of money people spend under influence of kids. The problem is, can parents spot it alone? Government say that it is parents responsibility to control what are kids watching. In my opinion advertising to kids is using kids trust and kind hearth in order to make biggest profit as possible, and that make it disgusting.